It’s no surprise that pop’s favorite Brit would be stealing the lead on the Billboard Top 200 Albums chart. Ed Sheeran’s latest set Divide has been having quite the successes as his lead single "Shape of You" crowned the Hot 100 songs chart for a sixth non-consecutive week. Sheeran has now landed his second No. 1 album as Divide comes roaring in on the chart as reflected on the March 14 update.
Divide has had a consistent lead-up to this moment. From a No. 1 track to a unique Grammy Awards performance of the song, Sheeran was setting himself up for a significant debut. The album opens at the top of the 200 Albums chart with 451,000 total equivalent units which includes sales, streaming data and track downloads. For every 1,500 streams from an album, that equates to one unit while every ten downloads also equals one unit towards the final tally. Of that number, 322,000 were in actual album sales.
Of that 451,000 total units, a large portion also came from streaming units, a factor that is seen much more in the R&B/Hip-Hop world. 90,000 units were accrued after having 134.6 million streams through officially recognized platforms such as Spotify, Google Play and Apple Music. Divide now has the largest debut for 2017 in both units and sales, also putting him at No. 1 on Top Album Sales.
Over in Sheeran’s native U.K., Divide opens with 672,000 copies sold, only the third artist to have such a high debut while becoming the male artist with the highest debut in U.K. history. Adele’s 25 opened with 800,000 copies and Oasis’ Be Here Now opened with 696,000 copies sold. Additionally, all 16 tracks from Sheeran’s Divide are charting in the top 20, a feat no other artist has ever met. Nine of those tracks are in the top 10. The album also sells more than the next 500 sets combined and is double Platinum on arrival.
Listen to Divide in its entirety below:
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